![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/6fea70fb-fbb4-432c-88d7-7f288b502988_rw_1200.jpg?h=98a8383039e630898da1f505041e5a77)
Ziel des Projekts war der Neuaufbau einer hochklassigen Marke im Bereich Home & Living für Morgenberg.
Hierzu gehörte das komplette Produktdesign, vom Startprodukt bis hin zu möglichen Nachfolgern, Aufbau der
Marke mit Corporate Design, Fotografie, Packaging, Logo und Auftritt, Marketing, als auch die Integration auf Amazon und
alle sich daraus ergebenden Aufgaben im Bereich der Organisation und Geschäftsführung.
Die Findung und Kommunikation mit Herstellern, von den ersten Entwürfen, über Prototypen, bis hin zur
Auslieferung des finalen Produkts und des Kundenservices, wird bis heute selbstständig geführt und stetig innerhalb
des eigenen Unternehmens weiterentwickelt.
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/1e2087d1-e716-45df-a37a-9036d3d4246a_rw_1200.jpeg?h=7f2f393e206245c215ac59f70fd0f8c5)
Listing
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/bb49d574-765e-40f1-82e4-9ba2d0cab347_rw_1920.jpg?h=f4d33af174bb71ed1693e364ee2733c0)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/cbd88fd3-94dc-4491-8eaa-f3953d2ee49b_rw_1920.jpg?h=19b6096318eca470202639f5557259aa)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f1e3f216-1138-4260-806d-03f1a0e0ed51_rw_1920.jpg?h=920729c4f93a630f268b4639ef295058)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/09f9421a-e308-4673-af2e-a892cc47b2ec_rw_1920.jpg?h=df14a26a247d9bf86ab4c9af97fc9695)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/d50f7762-27d7-4ee6-b6b9-ea419f225b4c_rw_1920.jpg?h=78cc3d9d11ee360dbf30562c7a7197c0)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/8ef5c8ce-f5c6-47d3-a0d6-a4808f7f4e14_rw_1920.jpg?h=b021bb707dfae46b7e109903832f1298)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/d93e6320-7d4a-4053-9b81-dc867359a185_rw_1920.jpg?h=12f39ba2b9b11b7c963b9bdd750d6889)
A+ Content
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/1eba00e4-0201-4de5-9791-d9d980274785_rw_1200.jpeg?h=404eaed90e8741617499616bb8a45875)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/4f529134-90fa-43d6-a114-86fb15c6bc9f_rw_1200.jpeg?h=2651c5189bef84ffb402fc72609b1c68)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/8908eab7-0031-400d-a7af-ac12b8c89e43_rw_1200.jpeg?h=ed844c584fde7a68ab0432774f74f150)
Firmenprofil
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/e64d5a61-13ce-4a47-896f-302c1edc58a4_rw_1200.jpeg?h=d5a5dc3dd10e677d9da54020323d3b32)
Auszug aus dem Gestaltungsprozess
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/5f356764-9cef-4f53-913f-7014491baaf2_rw_1920.jpeg?h=3151251d4d3af70fb1cd4a4087b2ac13)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/2c9cd3b2-2005-4d74-b8da-2df066abc217_rw_1920.jpeg?h=0852c35f39dc250a0579a8df9c69eeb3)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/e3f28631-e739-4a35-ae82-76e48fa7a727_rw_1920.jpeg?h=4c26817f02e2a4badde20f9763855670)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/6ff36003-6833-41e0-9717-7ac8d9b18daa_rw_1920.jpeg?h=c24959fd1f87f5eaed884cc9b542a94c)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/c28e3500-0ede-4d9a-8602-deb0378cb409_rw_1920.jpeg?h=455f98200d6282d8a2e6be9bffe66f69)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/c61dae69-2ee3-4dfd-951d-ffae1b3efe5f_rw_1920.jpeg?h=2bd6644c115eb3373914526d8178aabb)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/02571b78-0c01-4f34-8d2f-4917f02cd8de_rw_1920.jpeg?h=0ee5ddb98a0ea3656161bec38352c972)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/411df220-74bf-47d2-9f25-c60968211a00_rw_1920.jpeg?h=9b62838635da4dd9277decaa8f77e1b4)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/b995fdf8-faf0-40ac-ada5-260894079e35_rw_1920.jpeg?h=611e0cae3885f447d9104e371bddb293)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/46cb74dd-365b-43b3-bfce-baa865c0e19e_rw_1920.jpeg?h=84ceaec5199af1fa5e93f719f8ca2c7e)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/88fcd39e-0162-4ddb-859f-f9208640c505_rw_1920.jpeg?h=91f438a5d16f2a3cdf8555603d88f63b)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/a0623b83-6ba0-4053-82bd-694fe8316c69_rw_1920.jpeg?h=71da1f199dbdd3afca2e504a2104efd6)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/56fd9ff8-6b06-4109-83ef-4f641b31cffc_rw_1920.jpeg?h=2e0bd1da6faf4881ba029e189e6983f9)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f36bd66e-a31d-4224-a95a-705acfccafde_rw_1920.jpeg?h=862ee9c6ad6f27052adb61a83bf35ee7)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/e177d6ce-4b83-44d5-9cbf-f7ca45beaaa8_rw_1920.jpeg?h=7eac5113658890d50431d65408e798e5)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/0286ea72-f798-4b14-b2be-de202805b926_rw_1920.jpeg?h=68bc4fe83984d7c452cbbdd3e23fe201)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/ca45fcd6-f80a-41d8-ae52-cb0c8c5e34a0_rw_1920.jpeg?h=6f1d32f4ecd2aecf71c0bd9d385f4d59)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/e3881a23-64a3-4421-af60-9c823e88990b_rw_1920.jpeg?h=01a59076c269f3e5c6d693085e0d0412)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/93d1824a-4b3f-42b2-9215-9f400664712e_rw_1920.jpeg?h=8692fcab48bb6c41b3eaea74111424b8)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f2b3d6fd-1182-451c-9e6c-87d314bb6ea6_rw_1920.jpeg?h=7f35f10e36fded372020bf67b44d7655)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/9896f849-cbb9-4f71-b779-e9c52552f07d_rw_1920.jpeg?h=dcce25dd53e7dca3f2d0c0cf3bf5470f)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/4ce76e51-ca2d-4641-8188-0ec3ddc78c8c_rw_1920.jpeg?h=fba6f8fc2f65c985382206c2d616f599)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/749336b0-8968-4e8c-bdea-378415678878_rw_1920.jpeg?h=13d4f3149e6f9a4b222014f6b881111f)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/97be38fc-8e58-4245-b939-73558d80cd4a_rw_1920.jpeg?h=581b26f64ab3cd367953cecba40e2de9)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/56d228a2-d280-4f38-a5c2-40137dce2ebe_rw_1920.jpeg?h=0e389192630c0a77772b7e72472d9020)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/eba131ea-8688-4f59-9c32-4dc94d6e144e_rw_1920.jpeg?h=b1fe7584996c4b22cc09d8464d359995)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/bf567778-628b-4d39-bddf-a4723a0493e5_rw_1920.jpeg?h=92763666fc8bf74c2cea04179d9bebd0)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/6c8ae303-d5e6-4019-9ee7-7df652eb747e_rw_1920.jpeg?h=c8ecfe0410c94fb26b36b0f78fa1737e)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f8a91d65-ed8e-4119-906c-b81345c62f77_rw_1920.jpeg?h=4802f1162a8dfc2a730d1caac5159966)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/5c80ae42-bf09-49fc-aa0e-83d308e20c18_rw_1920.jpeg?h=f2535752e90e21c6e72bc69e76fc9702)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/1b59efa4-c6cb-4675-910a-b842e4daa34b_rw_1920.jpeg?h=a01c63e9b9583e043737fc17f248c4dd)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f3b54d82-038b-4880-9fe5-c8a8fd81b8d7_rw_1920.jpeg?h=36e128fe041f93c8c42cb9cdad406092)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/a5e5a93b-f607-4bfd-86de-c305e36765c0_rw_1920.jpeg?h=607f0db5300b7a528631ddded7ab0be6)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/b843712e-7f18-49d5-9c8d-729ffb57e9f6_rw_1920.jpeg?h=13be832c9b2a290b3054afc5cd3c28d9)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/62c77a97-ecf1-464d-b0f1-ee29ad14ee48_rw_1920.jpeg?h=67f0f8eb1bfba4eec27f3210edd43c26)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/d628f860-cc7b-465b-9de0-086431820bed_rw_1920.jpeg?h=8b2665b6f1af13aa6e2c187a9a4d4af2)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/19a52c99-8897-4160-a6bd-0ff066e3b1fb_rw_1920.jpeg?h=8e1d783e11a7810a0bcac2061e768026)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/8ff0b54d-ce68-4d70-8976-e43b6775efe3_rw_1920.jpeg?h=3294a8939d11673058d755ba5e35d619)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/cb29e0e6-8749-426c-8a1b-98c4f0006936_rw_1920.jpeg?h=894336a4a29d2077e208ef7e95276743)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/b0109ba9-7472-4cb5-b15d-326925279473_rw_1920.jpeg?h=e1b47f28ed32d5f949570e93e98ecdb3)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/ba931f4b-28f6-47e5-9f55-d8cb0a283039_rw_1920.jpeg?h=409198caa0676142af40ec15c6fe095a)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/7ab08fbd-f669-44c6-abfa-1c29afff64ac_rw_1920.jpeg?h=5c81f48811af7cec3b4958ad9996df26)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/e03d9679-29ef-49b8-8b74-72789fe3a296_rw_1920.jpeg?h=09640ce5ca407f023eb080020fcc4b0b)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/3dd380eb-acaf-4cf6-9c4d-7eafd5d983cf_rw_1920.jpeg?h=6635ec0a8460328a28238150f80f2464)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/76363a7a-e0ab-4efa-b0cd-f55e1d7b2636_rw_1920.jpeg?h=8c3034fd3358e15c6b2f3d1312a65014)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/7061ccdc-ae57-491d-b10b-79cc411060ad_rw_1920.jpeg?h=b8c74d21e56a967312d25ec03f602bcf)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/cdda8e82-c976-40e8-b427-fc54a6eec24a_rw_1920.jpeg?h=581dbbd9b2922d7b7b58cfd5c84fc0e7)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/733eccc6-13c2-47a9-8b4e-9325e38dc4e7_rw_1920.jpeg?h=b4f1435bab34611474b1e7db24383126)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/7c4c2351-9acc-4b1e-b478-5a7ceab3d8f7_rw_1920.jpeg?h=ca08c2e87e801851b76fb7c6c69b3623)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/0dae8135-71d7-4c34-baef-279a979d1c6a_rw_1920.jpeg?h=8101adce5397cf244479a86d87165c7c)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/26e489ac-6ca0-4c88-84d6-b54904ba8618_rw_1920.jpeg?h=3fe79ed45f059707518f19e0921b8b34)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/587126da-2be4-49c6-a98a-60a9e8c43eea_rw_1920.jpeg?h=887ed72986a077927059c66321a19b84)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/4726a3d0-a27c-4b27-a369-5f609842797a_rw_1920.jpeg?h=3a48b696cd526b323581f64caf536e6b)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/2dccb9d7-05cc-4531-aa93-fefd3aaac656_rw_1920.jpeg?h=2317bf7084fdf12ccd72ac417f8bf5dd)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/81caf72e-295f-496b-b1eb-ec817f775a04_rw_1920.jpeg?h=e9199c6f22bb744cefabc0240895b812)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/5eb7a554-253d-4a6c-83bc-d6bcb785944f_rw_1920.jpeg?h=f1c06ebece9b36e0db298c6c60b9ad3f)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f61025ef-e18d-4fb3-aa03-4bb828713434_rw_1920.jpeg?h=ff6c8f3f9ad625086120a89118fa51ec)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/f980b61f-ef8c-4707-b0b3-f228aa9507a8_rw_1920.jpeg?h=c12987e0934bbb3b4945638bb54e5bde)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/68501a58-d9c8-4d92-86c4-9cd78140ed3d_rw_1920.jpeg?h=9e03eb7d8f9702255e2d42fd9c46ddb4)
![](https://cdn.myportfolio.com/36218f873f852278d5cc5c630573c39a/0e5c3e68-a87d-4ae9-8c71-2de2b756b06b_rw_1920.png?h=41e6ca2c67c262bdae4d0294b27b6490)
MORGENBERG / ISAAC & MACAW